Shape comes by itself

"If a designer can speak about his project for at least 10 minutes, he made a design, otherwise he made a shape" Mario Bisson, Architect and Professor of "The Languages of Design".

The shape of an object is not the goal of a design, it is a result of the design process and, if the process is well executed, it comes out by itself, effortlessly. Instead, the goal of a design is human innovation: what is enhanced in behaviors, habits, emotions.

The video shows a short version of my 10 minutes speech about a light Philip Mes and I designed for pedestrian areas of the city of Milan.