Time of Genuinity

The time of appearance is ending. Genuinity is the new leading value. Maybe it is because we discovered that the truth it is more interesting than appearance, even with its imperfections. It is unique and has its own story and reason to be. It is important for designers to focus on creating genuine objects and communicating the genuine purposes behind them. These go behind the physical aspect of the item or the preciousness of the materials used to create them. It is tradition, caring and attention to details. The growing interest on how things are made or function, or on the history and philosophy of their companies proves it.