Manifattura Porcellane Saronno (MPS) since 1987 produces in Italy a wide range of porcelain articles (more than a thousand shapes) for professional and home use. MPS is a dynamic company that can supply just-in-time orders and custom design articles. MPS is a dream company to work with. I re-designed their logo, I take care of every customer facing interactions, from the catalog, to the exhibitions stands, in a way that goes beyond the company identity and includes also collaborating on the renovation of the collection. This is an ongoing project, based on a trustworthy, productive relationship. In the general catalog I assigned collections to specific contests, in order to put each product under the right light and strengthen the message. By creating a visual representation of each collection using drawings, I added an immediate way to show the numerous articles and dimensions, simplifying the search to the customer and highlighting one of the key advantages of MPS, which is the variety and numerous dimensions they have in the catalog. The re-design of their web site completes the new brand experience. MPS doesn't think that an ecommerce solution is appropriate at this time, so instead of a shopping cart, I created an enquiry list that exposes product preferences, and increases direct contact with customers. |
