I am a creative designer who is both artist and engineer. I owe my design formation to Scuola Politecnica di Design (SPD). SPD was the first visual and industrial design school in Italy. Founded in 1954, SPD has trained thousands of designers and visual communication professionals from forty different countries. The teaching is based on the principles of Gestalt psychology, so it might be considered a successor of Gropius’ Bauhaus tradition. SPD is famous throughout the world for its well-established exclusive teaching method, and its teachers have included: Gio Ponti, Achille Castiglioni and Bruno Munari. I built on gestalt principles and developed a unique sensibility in capturing emotions and behaviors, using design to engage with them and bring human innovation.