Here is a portfolio of diverse projects I initiated and developed. Throughout my software development years, I experienced how advancements in technology offer new resources to design solutions that, by being intimately close to human characteristics – adaptive, in-motion, interactive – allow for better user experiences. In the global marketing organization at Microsoft, I observed the evolution from products offerings to solutions offerings, then services and experiences. I concluded that it's not sufficient to design a product that fulfills a set of functions, or to offer a bundle of products and services that solve a problem. We need to offer users great end-to-end experiences, which include a perceptive and social dimension too. This means integration of multiple disciplines as well as of traditional and new ways of interaction. It also means that it is critical to have an attentive insight on user desires and needs to a level of complexity that cannot be managed without a “self-propelled” mechanism - like online communities - that allows experiences to shape themselves around the user needs. So many new unconventional resources become available every day with rules yet to be defined. At the same time the complexity that comes with them brings many challenges and opportunities.

Giorgia Paolini