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ICUBE
Design by Giorgia Paolini, Juan Carlos Tapia & Federica Ambrosioni for:

Travelling, intended as physical and psychological movement, or as the temporary and reversible state of alteration of the traveler, is today the real product of the economy of experiences. In a world where primary and secondary needs are fulfilled, experience is the actual product. The objective was to design a space that offers evasion from conventions, rhythms, routines and protocols of regulated communal living. Icube is a modular space made of an aluminum structure and 9 different cubic meter modules (C shape, L shape, I shape , Step shape, Window shape, Light shape, Top bath shape, Bottom bath shape, Kitchen shape) that can be placed in any position. It's a space that can be built and personalized by who inhabits it allowing him to play with the sensations that the different settings provoke. It's an away place, regardless if near or far: in the backyard, inside the home, on the beach or in the country.

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